Description

In many instances, these are unique, one-of-a-kind, or handmade products, making them some of the most popular items bought online.Niche products are often made in small batch runs or on demand. Think of a unique beaded necklace, handmade frozen yogurt, or leather iPad case.
However, many store owners sell a combination of commoditized products and niche products to increase their profit margin. Offering only commoditized items, especially if they are popular products sold on major online marketplaces like Amazon, will make it extremely difficult to become successful.
Larger online retailers and marketplaces can buy items in large quantities, which makes for more profitable products. But, chances are your startup won’t be able to compete right off the bat.