Description

The main reason businesses do “contests” (which is the word I’ll use for the whole shebang in this article) is because it attracts a flood of new customers. The more people who know about your contest, the more people who know about your business. A percentage of those who find out about your business in this way will be interested in finding out more, even if they didn’t win a prize.

The net effect of these kinds of big, splashy things is that it makes you more memorable, as someone who does interesting, refreshing things in your industry. The process itself is easily replicated and modified once learned, and it’ll give you a quick marketing strategy you can keep in your back pocket when you need to refresh public awareness that you and your business exist.