Description

You’re looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?

You’ve found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.

After completing this course you will be able to:

Understand the value of your customers to make intelligent decisions on how to spend money acquiring them

Learn how to measure customer value based on the customer value concept

Use Monte-Carlo simulation to incorporate uncertainty in customer value models

Confidently practice, discuss and understand Customer value models used by organizations

How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Customer Valuation for Entrepreneurs and Marketers course.

If you are a business manager or an executive, or a student who wants to learn, calculate and apply customer value in real world problems of business, this course will give you a solid base for that by teaching you the most popular Customer lifetime value models and how to implement it.

In this course, you’ll learn;

Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
Incorporate the impact of discount rate and retention rate to calculate customer value
Run Monte-Carlo Simulation to model uncertainity in Market