Description

This training course is an SEO basics tutorial that aims to provide an introduction to search engine optimization techniques for for marketing managers, entrepreneurs or those just getting started in the field. What is SEO? You should know the answer to that after watching these videos! If you struggle with knowing what SEO is and are confused by all the misinformation about SEO that is often published on various blogs on the internet, look no further – this course is for you!

In this course, you’ll learn;

Explain what SEO is and why it is important to any business that has a website
Explain how search engines work
Understand how SEO has changed over time
Explain the differences between on-site SEO, on-page SEO and off-page SEO
Understand the key elements of on-page SEO
Be able to review how SEO is improving over time